Group interview is suited to reveal the customers’ awareness and UX of products/services. Ideafund is evaluated in terms of its technical briliance. Our experienced researchers urge the participants to communicate/discuss freely among them, knowing the relaxed natural conversation is the key to customer insight.

In depth interview

In-depth interview is a one-on-one interview spending 1-3 hours. It is suited if you want to understand the deep psyche of customers. It is very different from the traditional interview asking previously defined questions. Obsrving the answers and signs of emotions by a participant, our researchers construct/reconstruct the hypothesis and explor the deep insight. The ideafund way is made possible both by the researchers’ expertize, that is wide and deep knowledge on the market.

Questionnaire Survey

If you want to discover the difference between gender, age, location or occupation, questionnaire is valid and feasible way. You’ll probably have a lot of trouble selling products/services if you focus on the wrong market segment. Our researchers effectively allocate and design the survey so that you can understand what different members of your target market have in common, and how they differ.


A Market Research Online Community, or MROC, is a consumer research tool wherein qualitative research is combined with online data gathering. By leading participants through various discussions and exercises, the researcher/administrater samples things like reactions to marketing efforts, brand attitudes, and even brainstorming with a group of people who are best poised to make a difference and return higher-quality data than an open online survey.

Fieldwork and Ethnography

Fieldwork and ethnography is the core method of cultural anthropology. Holding MD/PhD in cultural anthropology, our researchers have helped national and international clients in making more informed and better decisions through a deep understanding of markets, people and culture. We provide B2C and B2B services, with expertise in various data collection techniques (traditional and new-age as well).


More than 20 experienced writers belong to ideafund. Each writer is a specialist in his/her field, such as accounting, tax matters, real-estate investment, insurance, asset management and virtual currency.
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