“Data ethnography” explanatory material has been released.

Ideafund Co., Ltd. (Founder & CEO: Naoko Okawachi, Tokyo), a behavior o…

Researchers from IDEAFUND conducted a research presentation about ‘Understanding consumers based on Data-Ethnography’

IDEAFUND Co., Ltd. (Founder & CEO: Naoko Okawachi, Tokyo), a behavior o…

Naoko Okawachi is going to bring out her first book, “Idea Capitalism”

On July 24th 2021, Ideafund announced that CEO Naoko’s first book, &#…

Researcher from IDEAFUND conducted a research presentation about ‘Fieldwork on Data’

On October 18th 2020, Naoko Okawachi, founder & CEO of IDEAFUND Co., Lt…

In-Depth Interviews with Store Employees to Find Out Why Excellent Human Resources Are Not Retained

Client-MEDIROM Healthcare Technologies Inc.        Senior Researcher-Naoko …
若手起業家アンケートイメージ風景

What do Japanese entrepreneurs want? Research for expansion of toB business into Japan

Client-Overseas EC Platform Service Company        Senior Researcher-Naoko …
50000人対象アンケートのイメージ画像

Survey by large-scale questionnaire surveys for a financial industry association

Summary IDEAFUND Co., Ltd., commissioned by a financial industry associatio…