about us
ideafund applies cultural anthropology in society,
channeling the experiential knowledge we gain back into academia.
We are catalysts for the circulation of knowledge.
our
approach
Unearthing insights through
cultural anthropology.
At ideafund, we have developed our own methodology that preserves the strengths of anthropological research while meeting the practical demands of business. By combining classic ethnography with “data ethnography,” which treats big data as a field site, and workshops incorporating design thinking, we maximize the impact of each project.
our
services
Solving challenges through a cultural anthropological approach
Lacking a deep understanding of consumers’ realities or critical insights.
Struggling to advance organizational development or management reform.
Seeing project members’ perspectives grow narrow.
For these and other challenges in business and organizational development, ideafund offers specialized services grounded in the insights of cultural anthropology.
Learn more about our research, consulting, and advisory services here.
profile
Founder & CEO
Naoko Okawachi
