An interview about IDEAFUND was released
Tokyo, November 24th, 2022
IDEAFUND Co., Ltd. (Founder & CEO: Naoko Okawachi, Tokyo) has been introduced on anow as a research company that provides research and consulting services by applying cultural anthropological methodology to business. Anow is a web media that discovers and accelerates small practices that can be important for future society.
In the interview, CEO Naoko Okawauchi talked about the history of starting the business, the background and social factors of the growing interest in cultural anthropology.
Since its foundation in 2018, IDEAFUND Co., Ltd. has applied the methodology of cultural anthropology to market/consumer research. By doing so, we have always tried to understand the wholeness of consumers and to find some keys to innovation.
We will continuously go ahead with realizing IDEAFUND’s mission — accelerate innovation with an idea. At the same time, we will put our findings back into the society as a professional research firm.
anow Grasping “new social insights” through cultural anthropology
URL https://www.anow.jp/business/10/
※Only in Japanese
About IDEAFUND
IDEAFUND is a professional research company located in Tokyo. Since its foundation in 2018, its founder Naoko and her colleagues have applied the methodology of cultural anthropology to market/consumer research. By doing so, they have always tried to understand the wholeness of consumers/users and to find some keys to innovation.
- IDEAFUND CO., Ltd.
- https://ideafund.co.jp/en/
- ESOMAR Corporate Member
Contact info:
info@ideafund.co.jp