An interview with Naoko Okawachi was released on @DIME

IDEAFUND Co., Ltd. (Founder & CEO: Naoko Okawachi, Tokyo) announced that an article about an interview with Naoko Okawachi was posted on the Shogakukan DIME official website “@DIME”. “@DIME” is a life hack magazine packed with the latest information you can use right away, from work techniques to gourmet food.

In this interview, Naoko talked about the application of cultural anthropology to business and the “idea capitalism” she advocated.

@DIME :It’s not just science-based human resources that create innovation! Hints on how to use cultural anthropology to discover new needs
Only in Japanese


IDEAFUND is a professional research company located in Tokyo.  With the corporate mission of “Accelerate Innovation with an Idea,” IDEAFUND Co., Ltd. brings together professionals in fields such as cultural anthropology. We are committed to deriving insights and creating new business needs through behavioral observation research. Since its foundation in 2018, its founder, Naoko, and her colleagues have applied the methodology of cultural anthropology to market/consumer research. Through this approach, we aim to gain a comprehensive understanding of consumers and users, thereby identifying opportunities for innovation.

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