2025年3月13日

Naoko Okawachi to Speak at Global Business Anthropology Summit 2025 in Tokyo

IDEAFUND Co., Ltd. (Founder & CEO: Naoko Okawachi, Tokyo) is pleased to announce that its CEO, Naoko Okawachi, will be presenting at the 5th Global Business Anthropology Summit (GBAS), taking place in June 2025. 

GBAS is a global network of anthropologists and practitioners engaged in business. The theme of this year’s Japan conference is “Myths and Realities in Business.”

Naoko will be delivering a talk on “The Intersection of Anthropology and Business: Creating Value through Cultural Insights,” where she will explore how anthropological approaches and cultural insights drive innovation and generate new value, in collaboration with Maho Isono.

For details and registration, please visit: 

Global Business Anthropology Summit 2025 in Tokyo
Link: https://www.gbas2025.tokyo

  • Date:                     June 14–16, 2025 (Saturday through Monday)
  • Location:               Chuo University, Myogadani Campus (Bunkyo-ku, Tokyo)
  • Organizer:             Research Group for the Anthropology of Administration (RGAA) 
  • Naoko’s Session:  June 14 (Saturday), 2025, 3:00pm–4:30pm

About IDEAFUND

IDEAFUND is a professional research company located in Tokyo.  With the corporate mission of “Accelerate Innovation with an Idea,” IDEAFUND Co., Ltd. brings together professionals in fields such as cultural anthropology. We are committed to deriving insights and creating new business needs through behavioral observation research. Since its foundation in 2018, its founder, Naoko, and her colleagues have applied the methodology of cultural anthropology to market/consumer research. Through this approach, we aim to gain a comprehensive understanding of consumers and users, thereby identifying opportunities for innovation.

Contact info:
info@ideafund.co.jp