At ideafund, we offer a range of specialized services—including research, consulting,
and advisory—grounded in the insights of cultural anthropology.
01 Ethnographic Research
Consumer Research
Understanding Real Lives
Cultural anthropologists conduct participant observation by visiting and staying in consumers’ homes to uncover the realities of everyday life. In today’s world, where individual preferences and lifestyles are increasingly diverse, surveys and interviews often only reveal surface-level answers, making it difficult to access genuine thoughts and critical insights. Our approach is widely adopted in phases that demand deep insight—such as new business planning, PoC development, rebranding, and marketing strategies.
Organizational Research
Solving Challenges and Building Innovative Teams
The true nature of an organization—its culture, strengths, and challenges—is often hard to grasp from within. Organizational research conducted by cultural anthropologists helps companies reflect on their internal culture and uncover their unique assets, paving the way for stronger, more innovative organizations. We have successfully addressed challenges across various work environments, including offices, factories, and retail spaces.
02 Collaboration with Cultural Anthropologists
Consulting
Driving People and Organizations Forward
In reality, research findings are often underutilized. To bridge the gap between insight and action, cultural anthropologists at ideafund provide medium-term support to help organizations translate research results into meaningful business or organizational strategies. This collaborative process maximizes the value of research and supports the successful implementation of initiatives.
Project Advisory
Advancing Projects Together with Anthropologists
“Is this project already locked into a predetermined conclusion?” “Is this the right approach?” “Are we working from the wrong assumptions?” The more stakeholders a project involves, the more it can drift away from the essential questions and fall into the logic of the organization. In such moments, a cultural anthropological perspective—one that questions the taken-for-granted—can be crucial. At ideafund, we assign one anthropologist per project to serve as an advisor, helping teams realign with deeper, more meaningful inquiries.
03 Gaining an Anthropological Perspective
Ethnographic Immersion
Becoming a Discoverer in the Field
Rather than being a passive recipient of insights, participants engage directly in fieldwork through hands-on ethnographic observation, becoming discoverers themselves. For white-collar business professionals—who often rely on abstract thinking—this embodied approach provides practical, grounded knowledge that can directly inform business development.
Ethnography Workshops
Gaining an Anthropological Perspective
In response to growing interest in learning how to see the world through a cultural anthropological lens, we offer practical training programs tailored for corporate teams. These workshops introduce the foundations and applications of ethnographic thinking.
Lectures & Seminars
What Is Cultural Anthropology?
We welcome invitations to speak at events and conferences to share the significance and relevance of cultural anthropology.
For Universities and Research Institutions
ideafund also conducts joint research projects in collaboration with academic researchers.
For details, please contact us via the CONTACT page.