Ideafund Co., Ltd. (Tokyo; Founder & CEO: Naoko Okawachi) is pleased to announce that a new episode of the podcast “Choi-Muzu-Bon | A Professional’s Favorite Book”, featuring its CEO, Naoko Okawachi, was released on December 26, 2025.
Hosted by Fumio Iwasa, former Editor-in-Chief of Harvard Business Review Japan, “Choi-Muzu-Bon” is a podcast in which professionals introduce and discuss so-called “choi-muzu-bon,” a Japanese term referring to intellectually demanding books that are not easy to start, yet highly rewarding and deeply satisfying once read.
In this episode, Naoko introduces Rethinking “Nihonjinron” by Takeo Funabiki.
【大川内直子-2】私の好みは何が決めているのだろうか？ピエー… – ちょいムズ本｜プロが惚れたこの一冊 – Apple Podcast
About IDEAFUND
With the corporate mission, “Observe. Uncover. Interpret. Ignite Insights.”, ideafund Inc. is Japan’s first company established to apply cultural anthropology to business. By visiting and closely observing people’s real-life settings—whether in their homes, workplaces, or other everyday environments—we derive deep insights that inform business development and organizational transformation.
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- Representative –
- Naoko Okawachi, Founder & CEO
- Established –
- January 4, 2018
- Headquarters –
- Tokyo, Japan
- Business Scope –
- Research, consulting, and advisory services grounded in cultural anthropology
- Corporate Website –
- https://ideafund.co.jp/
Contact info:
info@ideafund.co.jp