Ideafund Co., Ltd. (Tokyo; Founder & CEO: Naoko Okawachi) is pleased to announce a book selection fair curated by our Founder & CEO, Naoko Okawachi, is being held at Uno Shoten (Uno Bookstore) , beginning on June 26, 2026.
The fair is scheduled to run for approximately two months. We warmly invite you to visit the bookstore and explore the curated collection.
100 Books Selected by Cultural Anthropologist Naoko Okawachi: Humanities and Social Science Books Every Business Professional Should Read Today
Selection Themes
The Power of Observation — Seeing what data alone cannot reveal
Questioning the “Obvious” — Reexamining our assumptions and challenging conventional wisdom
Cities, Space, and Place — How people and environments shape one another
Understanding Organizational Culture — How organizational climate influences people more than formal systems
Capitalism and Desire — What drives us? What is media?
Technology and Humanity — The reciprocal relationship between people and technology
Living with Others — How we can coexist in an age that emphasizes individuality
Ways of Thinking for an Age of Uncertainty — Thinking in a World Without Clear Answers
Nature, Living Beings, and Multispecies Perspectives — Recognizing that humans are not the only inhabitants of our shared world
Uno Shoten
TOHO-LEO Co., Ltd., 2F, 1-15-5 Kita-Otsuka, Toshima-ku, Tokyo 170-0004, Japan
(5-minute walk from Otsuka Station)
About IDEAFUND
With the corporate mission, “Observe. Uncover. Interpret. Ignite Insights.”, ideafund Inc. is Japan’s first company established to apply cultural anthropology to business. By visiting and closely observing people’s real-life settings—whether in their homes, workplaces, or other everyday environments—we derive deep insights that inform business development and organizational transformation.
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- Representative –
- Naoko Okawachi, Founder & CEO
- Established –
- January 4, 2018
- Headquarters –
- Tokyo, Japan
- Business Scope –
- Research, consulting, and advisory services grounded in cultural anthropology
- Corporate Website –
- https://ideafund.co.jp/
Contact info:
info@ideafund.co.jp