Ideafund Co., Ltd. (Tokyo; Founder & CEO: Naoko Okawachi) is pleased to announce that “Why Do the World’s Elite Study Cultural Anthropology?”, a program by the business video media platform PIVOT featuring our Founder & CEO, Naoko Okawachi, was released on July 2, 2026.
Why Do the World’s Elite Study Cultural Anthropology?
Host: Hana Isogai
Guest: Naoko Okawachi
Topics: ・Why are the world’s elite studying cultural anthropology today?
・Rethinking money, careers, and family through the lens of cultural anthropology
The program is available to watch here. https://www.youtube.com/watch?v=xIciLhYZ5YI
About IDEAFUND
With the corporate mission, “Observe. Uncover. Interpret. Ignite Insights.”, ideafund Inc. is Japan’s first company established to apply cultural anthropology to business. By visiting and closely observing people’s real-life settings—whether in their homes, workplaces, or other everyday environments—we derive deep insights that inform business development and organizational transformation.
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- Representative –
- Naoko Okawachi, Founder & CEO
- Established –
- January 4, 2018
- Headquarters –
- Tokyo, Japan
- Business Scope –
- Research, consulting, and advisory services grounded in cultural anthropology
- Corporate Website –
- https://ideafund.co.jp/
Contact info:
info@ideafund.co.jp