Ideafund Co., Ltd. (Tokyo; Founder & CEO: Naoko Okawachi) is pleased to announce that the book Cultural Anthropology: The Essential Knowledge Acquired by the World’s Business Elite, authored by its CEO Naoko Okawachi, and published by SB Creative Corp., was featured in the book review section of The Yomiuri Shimbun on August 9, 2026.
An Equal Gaze: Applying Anthropology to the Modern World
In a review titled “An Equal Gaze: Applying Anthropology to the Modern World,” anthropologist and Rikkyo University Professor Katsumi Okuno praised the book, describing it as “the arrival of a new and engaging introduction to cultural anthropology that carefully and accessibly traces the history of anthropological thought while answering the question, ‘What is it ultimately useful for?’”
You can read the full review here. https://www.yomiuri.co.jp/culture/book/reviews/20260810-GYT8T00229/
About IDEAFUND
With the corporate mission, “Observe. Uncover. Interpret. Ignite Insights.”, ideafund Inc. is Japan’s first company established to apply cultural anthropology to business. By visiting and closely observing people’s real-life settings—whether in their homes, workplaces, or other everyday environments—we derive deep insights that inform business development and organizational transformation.
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- Representative –
- Naoko Okawachi, Founder & CEO
- Established –
- January 4, 2018
- Headquarters –
- Tokyo, Japan
- Business Scope –
- Research, consulting, and advisory services grounded in cultural anthropology
- Corporate Website –
- https://ideafund.co.jp/
Contact info:
info@ideafund.co.jp