An interview with Naoko Okawachi was released on the Web Dentsu-Ho

IDEAFUND Co., Ltd. (Founder & CEO: Naoko Okawachi, Tokyo) announced that an article about an interview with CEO Naoko was posted on the Web Dentsu-Ho.
Web Dentsu-Ho is a business information website that introduces the Dentsu Group’s advanced knowledge, services, and solutions.

Naoko appeared in the 5th installment of a series of talks, “Social implementation of ‘Humanities'” by Naota Nakamachi, Senior Consulting Director of Dentsu Inc.

Naoko spoke under the theme of “Let’s dive into the field without hypotheses! ‘Business Anthropology’ will reveal new landscapes.”

Web Dentsu-Ho “Social implementation of ‘Humanities'” No.5
URL https://dentsu-ho.com/articles/8631
※Only in Japanese

About IDEAFUND

IDEAFUND is a professional research company located in Tokyo. Since its foundation in 2018, its founder Naoko and her colleagues have applied the methodology of cultural anthropology to market/consumer research. By doing so, they have always tried to understand the wholeness of consumers/users and to find some keys to innovation.

IDEAFUND CO., Ltd.
https://ideafund.co.jp/en/
ESOMAR Corporate Member

Contact info:
info@ideafund.co.jp