Naoko Okawachi appeared on the TV program “Learning with Kazlaser”

Tokyo, November 30th, 2022

IDEAFUND Co., Ltd. announced that their CEO Naoko Okawachi appeared on the TV program, “Learning with Kazlaser” broadcasted on November 29, 2022.

In this program, entertainer Kazlaser is the MC, and the performers learn new knowledge from cutting-edge researchers.

The theme of the day was “Money and Happiness”.
Naoko talked about “Capitalism as seen from the perspective of the Pirahã people” from the perspective of cultural anthropology.

Learning with Kazlaser
URL https://www.ntv.co.jp/kazu/articles/31155ntds8mpyyiqri8m.html
※Only in Japanese

About IDEAFUND

IDEAFUND is a professional research company located in Tokyo. Since its foundation in 2018, its founder Naoko and her colleagues have applied the methodology of cultural anthropology to market/consumer research. By doing so, they have always tried to understand the wholeness of consumers/users and to find some keys to innovation.

IDEAFUND CO., Ltd.
https://ideafund.co.jp/en/
ESOMAR Corporate Member

Contact info:
info@ideafund.co.jp