Naoko Okawachi appeared on the program of business media “PIVOT”

Tokyo, November 25th, 2022

IDEAFUND Co., Ltd. announced that their CEO Naoko Okawachi appeared on “& questions”, which will be distributed on business media “PIVOT” from November 25, 2022.

The MC was Mr. Ryuichiro Takeshita, Chief Global Editor of PIVOT. Mr. Morley Robertson, an international journalist, Mr. Koichi Masuyama, Professor, Tokyo University of Pharmacy and Life Science and Naoko Okawachi appeared as guests.

The theme of the program was “What are the innovations that will change Japan?”
Naoko said, “In order to create hits when there are almost no visible needs left, the perspective of the lives of the living people who are the final consumers is a hint, and we need to use an anthropological methodology to explore it.”

You can watch the program here.


IDEAFUND is a professional research company located in Tokyo. Since its foundation in 2018, its founder Naoko and her colleagues have applied the methodology of cultural anthropology to market/consumer research. By doing so, they have always tried to understand the wholeness of consumers/users and to find some keys to innovation.

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