IDEAFUND has been introduced in Forbes JAPAN
Tokyo, November 24th, 2022
IDEAFUND Co., Ltd. (Founder & CEO: Naoko Okawachi, Tokyo) has been introduced as a new consulting utilizing the approach of cultural anthropology in the separate issue of Forbes JAPAN December 2022 issue.
In the interview, CEO Naoko Okawauchi said about the difference between IDEAFUND Co., Ltd. and existing business (strategic) consulting firms: The biggest difference is that we formulate strategies by focusing on “signs” and business “possibilities” that do not appear in numbers.
Since its foundation in 2018, IDEAFUND Co., Ltd. has applied the methodology of cultural anthropology to market/consumer research. By doing so, we have always tried to understand the wholeness of consumers and to find some keys to innovation.
We had come to emphasize instilling research results in our clients, so we began to hold a workshop incorporating a program originally designed based on design thinking after the research was completed.
Now, we have been evaluated as a consulting firm that contributes to corporate strategy formulation for clients using the methodology of cultural anthropology.
We will continuously go ahead with realizing IDEAFUND’s mission — accelerate innovation with an idea. At the same time, we will put our findings back into the society as a professional research firm.
Forbes JAPAN December 2022 issue
※Only in Japanese
IDEAFUND is a professional research company located in Tokyo. Since its foundation in 2018, its founder Naoko and her colleagues have applied the methodology of cultural anthropology to market/consumer research. By doing so, they have always tried to understand the wholeness of consumers/users and to find some keys to innovation.
- IDEAFUND CO., Ltd.
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