Naoko Okawachi appeared on the TV program “NHK Special”

IDEAFUND Co., Ltd. announced that their CEO Naoko Okawachi appeared on the TV program, NHK Special “Human Age” broadcasted on June 11, 2023.

“What exactly are humans? “
“Human Age” is a big series to look for answers to this question, using knowledge from all fields.
In order to explore the “essence of humanity,” Mr. Ryohei Suzuki talks with experts in various fields.

Naoko appeared as a guest in the Vol.1 “Anthropocene” and expressed her opinion from the perspective of cultural anthropology.

  • Program                NHK Special Human Age Vol.1 “Anthropocene ~ Human desires are swallowing the earth.”
  • Re-air schedule    June 15th, 2023 (Thursday) 00:35-01:25(※late night on wednesday) NHK G

NHK Special  episodes
※Only in Japanese


IDEAFUND is a professional research company located in Tokyo. Since its foundation in 2018, its founder Naoko and her colleagues have applied the methodology of cultural anthropology to market/consumer research. By doing so, they have always tried to understand the wholeness of consumers/users and to find some keys to innovation.

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