Naoko Okawachi will appear on the TV program “NHK Special”

IDEAFUND Co., Ltd. announced that their CEO Naoko Okawachi would appear on the TV program, NHK Special “Human Age”.

“What exactly are humans? “
“Human Age” is a big series to look for answers to this question, using knowledge from all fields.
Mr. Ryohei Suzuki talks with experts in various fields, in order to explore the “essence of humanity.”

Naoko will appear as a guest in the Vol.1 “Anthropocene.”


IDEAFUND is a professional research company located in Tokyo. Since its foundation in 2018, its founder Naoko and her colleagues have applied the methodology of cultural anthropology to market/consumer research. By doing so, they have always tried to understand the wholeness of consumers/users and to find some keys to innovation.

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