Naoko Okawachi appeared on “HOBONICHI SCHOOL”

IDEAFUND Co., Ltd. announced that their CEO Naoko Okawachi has appeared on “HOBONICHI SCHOOL.”
Naoko’s interview was released since April 28, 2023.

“HOBONICHI SCHOOL” is a service based on the concepts of “Let’s meet people, and listen to their stories” and “Actually, learning is fun.”
More than 200 interviews are provided on smartphone apps and websites.

Naoko spoke on the theme of “Ideas can be created from ‘observation’!”



IDEAFUND is a professional research company located in Tokyo. Since its foundation in 2018, its founder Naoko and her colleagues have applied the methodology of cultural anthropology to market/consumer research. By doing so, they have always tried to understand the wholeness of consumers/users and to find some keys to innovation.

Contact info: