Naoko Okawachi is going to bring out her first book, “Idea Capitalism”

On July 24th 2021, Ideafund announced that CEO Naoko’s first book, “Idea Capitalism” will be published in September 2021. Based on her unique redefinition of Capitalism, she demonstrates that the erra of idea is coming now!

・Book Title
アイデア資本主義 文化人類学者が読み解く資本主義のフロンティア
*Only in Japanese
Naoko Okawachi / 大川内直子
・Release date
September 2nd 2021


IDEAFUND is a professional research company located in Tokyo. Since its foundation in 2018, its founder Naoko and her colleagues have applied the methodology of cultural anthropology to market/consumer research. By doing so, they have always tried to understand the wholeness of consumers/users and to find some keys to innovation.

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