Naoko Okawachi is going to bring out her first book, “Idea Capitalism”

On July 24th 2021, Ideafund announced that CEO Naoko’s first book, “Idea Capitalism” will be published in September 2021. Based on her unique redefinition of Capitalism, she demonstrates that the erra of idea is coming now!

・Book Title: アイデア資本主義　文化人類学者が読み解く資本主義のフロンティア
: *Only in Japanese
・Author: Naoko Okawachi / 大川内直子
・Publisher: 実業之日本社
・Release date: September 2nd 2021
・Subscription: https://www.amazon.co.jp/dp/4408339873/

About IDEAFUND

IDEAFUND is a professional research company located in Tokyo. Since its foundation in 2018, its founder Naoko and her colleagues have applied the methodology of cultural anthropology to market/consumer research. By doing so, they have always tried to understand the wholeness of consumers/users and to find some keys to innovation.

IDEAFUND CO., Ltd.
https://ideafund.co.jp/en/
ESOMAR Corporate Member

Contact info: info@ideafund.co.jp