Naoko Okawachi Spoke at DAIKIN-UTokyo Lab-Sponsored EAA Talk Series
IDEAFUND Co., Ltd. (Founder & CEO: Naoko Okawachi, Tokyo) is pleased to announce that their CEO Naoko Okawachi spoke at the EAA Talk Series event, “Designing Air–Through Changing Together,” on December 6, 2024.
The event was held both in person and online.
For more details, please see the link below.
EAA Talk Series “Designing Air–Through Changing Together”
Session 6: “Mercari Ethnography”
- Link: https://www.eaa.c.u-tokyo.ac.jp/events/designing-air-6/
- Audience: General public, current students, international students, alumni, companies, faculty, and university students
- Date and Time: Friday, December 6, 2024, from 6:00 PM to 7:45 PM (JST)
- Location: Tokyo Midtown Yaesu, 4th Floor, The University of Tokyo Yaesu Academic Commons
- Online: Via Zoom
- Organizer: East Asian Academy for New Liberal Arts (EAA)
- Sponsor: DAIKIN-UTokyo Lab.
About IDEAFUND
IDEAFUND is a professional research company located in Tokyo. With the corporate mission of “Accelerate Innovation with an Idea,” IDEAFUND Co., Ltd. brings together professionals in fields such as cultural anthropology. We are committed to deriving insights and creating new business needs through behavioral observation research. Since its foundation in 2018, its founder, Naoko, and her colleagues have applied the methodology of cultural anthropology to market/consumer research. Through this approach, we aim to gain a comprehensive understanding of consumers and users, thereby identifying opportunities for innovation.
- IDEAFUND CO., Ltd.
- https://ideafund.co.jp/en/
- ESOMAR Corporate Member
Contact info:
info@ideafund.co.jp