IDEAFUND Co., Ltd. (Founder & CEO: Naoko Okawachi, Tokyo) is pleased to announce that Naoko Okawachi and Tetsuya Ota will be speaking at the upcoming Business Anthropology Forum – GBAS 2025 Spin-off Session, scheduled for September 20, 2025.
If you wish to attend, please register using the form below by Thursday, September 18. [Registration Form]
Event Details
Date & Time: Saturday, September 20, 2025 | 13:00–16:00
Venue: JAIST Kanazawa Station Office + Zoom (Hybrid format)
Organizer: Business Anthropology Study Group
Co-organizer: 180th Meeting of the Hokuriku Anthropology Study Group (Japan Society of Cultural Anthropology – Hokuriku Regional Committee)
Program
- 13:00 – 13:10
Opening Remarks
Yasunobu Ito (Japan Advanced Institute of Science and Technology) -
13:10 – 13:50
Keynote: “Fundamental Issues Surrounding Business and Anthropology”
Hiroshi Iwai (Tezukayama University) -
13:50 – 14:00
Commentary 1
Keiko Yamaki (Shujitsu University) -
14:00 – 14:10
Commentary 2
Kazunori Sunagawa (Chuo University) -
14:10 – 14:30
Q&A Session -
14:30 – 14:40
Break -
14:40 – 16:00
Panel Discussion: “Bridging Business and Academia”
Discussants:
Natsuko Higa, Yu Mizukami (Meshwork)
Naoko Okawachi, Tetsuya Ota (IDEAFUND Co., Ltd.)
Moderator:
Yasunobu Ito
About IDEAFUND
With the corporate mission, “Observe. Uncover. Interpret. Ignite Insights.”, ideafund Inc. is Japan’s first company established to apply cultural anthropology to business. By visiting and closely observing people’s real-life settings—whether in their homes, workplaces, or other everyday environments—we derive deep insights that inform business development and organizational transformation.
-
- Representative –
- Naoko Okawachi, Founder & CEO
- Established –
- January 4, 2018
- Headquarters –
- Tokyo, Japan
- Business Scope –
- Research, consulting, and advisory services grounded in cultural anthropology
- Corporate Website –
- https://ideafund.co.jp/
Contact info:
info@ideafund.co.jp