Naoko Okawachi appeared on the live economic program NewsPicks “The UPDATE”

Tokyo, September 5th, 2022

IDEAFUND Co., Ltd. announced that their CEO Naoko Okawachi appeared on the live economic discussion program “The UPDATE” delivered by the social economic media NewsPicks.

The MCs were Mr. Daimao Kosaka, producer of Pikotaro, and Ms. Ayana Kizaki. Mr. Kensuke Furukawa, Ms. Nana Otsuki, Mr. Huhito Kojima and Naoko Okawachi appeared as guests.

They discussed the essence of “capitalism” and measures to revitalize the Japanese economy.

You can watch the program here.


IDEAFUND is a professional research company located in Tokyo. Since its foundation in 2018, its founder Naoko and her colleagues have applied the methodology of cultural anthropology to market/consumer research. By doing so, they have always tried to understand the wholeness of consumers/users and to find some keys to innovation.

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