IDEAFUND Featured in Nikkei Online Edition
IDEAFUND Co., Ltd. (Founder & CEO: Naoko Okawachi, Tokyo) is pleased to announce that they were featured in the Nikkei Online Edition dated September 15, 2024, as a pioneering research company based on cultural anthropology.
The Nikkei Online Editionn (September 25, 2024) “Anthropologists Join Research: Approaching Subjects through ‘Participant Observation’”
URL https://www.nikkei.com/article/DGXZQOUC027GY0S4A900C2000000/
About IDEAFUND
IDEAFUND is a professional research company located in Tokyo. With the corporate mission of “Accelerate Innovation with an Idea,” IDEAFUND Co., Ltd. brings together professionals in fields such as cultural anthropology. We are committed to deriving insights and creating new business needs through behavioral observation research. Since its foundation in 2018, its founder, Naoko, and her colleagues have applied the methodology of cultural anthropology to market/consumer research. Through this approach, we aim to gain a comprehensive understanding of consumers and users, thereby identifying opportunities for innovation.
- IDEAFUND CO., Ltd.
- https://ideafund.co.jp/en/
- ESOMAR Corporate Member
Contact info:
info@ideafund.co.jp