2024年9月25日

Naoko Okawachi’s Interview Featured in Nikkei Online Edition

IDEAFUND Co., Ltd. (Founder & CEO: Naoko Okawachi, Tokyo) is pleased to announce that an interview with their CEO, Naoko Okawachi, titled “Why “Kit Kats” are popular in Kyushu in the winter” has been published in the Nikkei Online Edition on September 25, 2024.
This article is a restructured version of an article originally published in the digital book media ‘NIKKEI BOOK Plus’ on July 8, 2024.

The Nikkei Online Editionn (September 25, 2024)　Why “Kit Kats” are popular in Kyushu in the winter 
URL　https://www.nikkei.com/article/DGXZQOUD047TQ0U4A900C2000000/

【Reference】
Nikkei BOOK Plus – Naoko Okawachi on “Applying Anthropology in Business”: 
URL https://bookplus.nikkei.com/atcl/column/062400386/

  1. Is a Company a “Tribe”? 　Applying Cultural Anthropology to Business 
    URL https://bookplus.nikkei.com/atcl/column/062400386/062400001/
  2. Why “Kit Kats” are popular in Kyushu in the winter 
    URL https://bookplus.nikkei.com/atcl/column/062400386/062400002/
  3. “The Dawn of Everything”: A Major Work Overturning the Linear View of Human History 
    URL https://bookplus.nikkei.com/atcl/column/062400386/062400003/

About IDEAFUND

IDEAFUND is a professional research company located in Tokyo.  With the corporate mission of “Accelerate Innovation with an Idea,” IDEAFUND Co., Ltd. brings together professionals in fields such as cultural anthropology. We are committed to deriving insights and creating new business needs through behavioral observation research. Since its foundation in 2018, its founder, Naoko, and her colleagues have applied the methodology of cultural anthropology to market/consumer research. Through this approach, we aim to gain a comprehensive understanding of consumers and users, thereby identifying opportunities for innovation.

Contact info:
info@ideafund.co.jp