IDEAFUND appeared in NIKKEI DESIGN

IDEAFUND Co., Ltd. (Founder & CEO: Naoko Okawachi, Tokyo) is pleased to announce that they were featured in the September 2024 issue of NIKKEI DESIGN in a special feature titled “Research is Creativity” as research based on anthropology.

NIKKEI DESIGN (September 2024 issue)
URL　https://www.nikkeibpm.co.jp/item/nd/828/saishin.html
※Only in Japanese

About IDEAFUND

IDEAFUND is a professional research company located in Tokyo. With the corporate mission of “Accelerate Innovation with an Idea,” IDEAFUND Co., Ltd. brings together professionals in fields such as cultural anthropology. We are committed to deriving insights and creating new business needs through behavioral observation research. Since its foundation in 2018, its founder, Naoko, and her colleagues have applied the methodology of cultural anthropology to market/consumer research. Through this approach, we aim to gain a comprehensive understanding of consumers and users, thereby identifying opportunities for innovation.

IDEAFUND CO., Ltd.
https://ideafund.co.jp/en/
ESOMAR Corporate Member

Contact info:
info@ideafund.co.jp