Ideafund Co., Ltd. (Tokyo; Founder & CEO: Naoko Okawachi) is pleased to announce that a video featuring its CEO, Naoko Okawachi, was released by Rakuten University Lab on November 28, 2025.
Rakuten University Lab is an initiative by the Rakuten Group that provides learning opportunities for merchants on Rakuten Ichiba; its content is also made widely available to the general public.
In this video, with Tsunehiro Uno serving as the interviewer, Ko Hayakawa and Naoko explore insights from anthropology that may inform our future.
「人類学」的思考―ビジネス・まちづくりを変える視点｜大川内直子×早川公×宇野常寛
・Title: “Anthropological” Thinking: Perspectives that Transform Business and Community Development
・Speakers:
Naoko Okawachi (Representative, ideafund Co., Ltd.; Senior Research Fellow, GLOCOM, International University of Japan)
Ko Hayakawa (Project Associate Professor, Research Center for Advanced Science and Technology, The University of Tokyo)
Tsunehiro Uno (Critic)
About IDEAFUND
With the corporate mission, “Observe. Uncover. Interpret. Ignite Insights.”, ideafund Inc. is Japan’s first company established to apply cultural anthropology to business. By visiting and closely observing people’s real-life settings—whether in their homes, workplaces, or other everyday environments—we derive deep insights that inform business development and organizational transformation.
-
- Representative –
- Naoko Okawachi, Founder & CEO
- Established –
- January 4, 2018
- Headquarters –
- Tokyo, Japan
- Business Scope –
- Research, consulting, and advisory services grounded in cultural anthropology
- Corporate Website –
- https://ideafund.co.jp/
Contact info:
info@ideafund.co.jp