Naoko Okawachi Spoke at International Committee, Japan Society for Research Policy and Innovation Management

IDEAFUND Co., Ltd. (Founder & CEO: Naoko Okawachi, Tokyo) is pleased to announce that CEO Naoko Okawachi served as a guest speaker at the August 2025 meeting of International Committee of Japan Society for Research Policy and Innovation Management.

Details:

  • Organizer: Japan Society for Research Policy and Innovation Management
  • Link:https://jsrpim.jp
  • Event: August 2025 Meeting of International Committee
  • Link:https://www.foxc-j.com/conferences/forum.html
  • Date & Time: Wednesday, August 6, 2025 | 6:00–8:00 p.m. (JST)
  • Format: Zoom meeting
  • Theme: Applying Cultural Anthropology to Business – Understanding the “context” that doesn’t appear in numbers

About IDEAFUND

IDEAFUND is a professional research company located in Tokyo.  With the corporate mission of “Accelerate Innovation with an Idea,” IDEAFUND Co., Ltd. brings together professionals in fields such as cultural anthropology. We are committed to deriving insights and creating new business needs through behavioral observation research. Since its foundation in 2018, its founder, Naoko, and her colleagues have applied the methodology of cultural anthropology to market/consumer research. Through this approach, we aim to gain a comprehensive understanding of consumers and users, thereby identifying opportunities for innovation.

Contact info:
info@ideafund.co.jp