Ideafund Co., Ltd. (Tokyo; Founder & CEO: Naoko Okawachi) is pleased to announce that its CEO, Naoko Okawachi, will serve as a guest speaker for the ZEN University course “Examining How to Shape the Future Through Media” on May 25, 2026.
Examining How to Shape the Future Through Media
This course examines innovations that have transformed the world from the IT sector and aims to cultivate the ability to analyze technology and markets from a broad range of perspectives.
Session 6: What Is Invisible Innovation?
Monday, May 25, Period 2 (11:15–12:45)
In 1987, Canon introduced its EOS single-lens reflex camera, proposing a new use case in which young women capture moments of family and children. This session explores the mechanisms behind creating value that goes beyond technology alone.
For more details, please visit the following URL. https://syllabus.zen.ac.jp/subjects/2026/DIGI-2-C3-1200-003
About IDEAFUND
With the corporate mission, “Observe. Uncover. Interpret. Ignite Insights.”, ideafund Inc. is Japan’s first company established to apply cultural anthropology to business. By visiting and closely observing people’s real-life settings—whether in their homes, workplaces, or other everyday environments—we derive deep insights that inform business development and organizational transformation.
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- Representative –
- Naoko Okawachi, Founder & CEO
- Established –
- January 4, 2018
- Headquarters –
- Tokyo, Japan
- Business Scope –
- Research, consulting, and advisory services grounded in cultural anthropology
- Corporate Website –
- https://ideafund.co.jp/
Contact info:
info@ideafund.co.jp