Ideafund Co., Ltd. (Tokyo; Founder & CEO: Naoko Okawachi) is pleased to announce that an article introducing “Cultural Anthropology: The Intellectual Foundation Acquired by the World’s Business Elite,” authored by its CEO, Naoko Okawachi, was published on Money Gendai on April 21, 2026.
The article, titled “経済学でも心理学でもない…グーグル、インテル、マイクロソフトがこぞって雇う「意外な専門家」の正体” (“Neither Economics nor Psychology… The Surprising Experts Hired by Google, Intel, and Microsoft”), highlights key themes from the book.
Money Gendai is an online media platform operated by Kodansha Ltd.
● Neither Economics nor Psychology… The Surprising Experts Hired by Google, Intel, and Microsoft
The article explores how leading global technology companies such as Google, Intel, and Microsoft are increasingly hiring a particular type of specialist. The knowledge these experts bring—rooted not in economics or business administration, but in another academic discipline—is now in demand at the forefront of business. What is this field of study that attracts students from all majors at institutions like Harvard and Stanford? (Excerpted and translated from the Money Gendai article.)
For more details, please visit the following URL: https://gendai.media/articles/-/165883
About IDEAFUND
With the corporate mission, “Observe. Uncover. Interpret. Ignite Insights.”, ideafund Inc. is Japan’s first company established to apply cultural anthropology to business. By visiting and closely observing people’s real-life settings—whether in their homes, workplaces, or other everyday environments—we derive deep insights that inform business development and organizational transformation.
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- Representative –
- Naoko Okawachi, Founder & CEO
- Established –
- January 4, 2018
- Headquarters –
- Tokyo, Japan
- Business Scope –
- Research, consulting, and advisory services grounded in cultural anthropology
- Corporate Website –
- https://ideafund.co.jp/
Contact info:
info@ideafund.co.jp