Ideafund Co., Ltd. (Tokyo; Founder & CEO: Naoko Okawachi) is pleased to announce that an article introducing “Cultural Anthropology: The Intellectual Foundation Acquired by the World’s Business Elite,” authored by its CEO, Naoko Okawachi, was published on PRESIDENT Online on April 22, 2026.
The article, titled “哲学でも経済学でもない…｢エンジニアは反対したが市場拡大｣インテルで大活躍した”文系人材”の専門分野”(“Neither philosophy nor economics… ‘Engineers opposed it, yet the market expanded’: The field of expertise of ‘liberal arts talent’ who thrived at Intel”), highlights the role of humanities-trained professionals active in leading technology companies.
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● Neither philosophy nor economics… ‘Engineers opposed it, yet the market expanded’: The field of expertise of ‘liberal arts talent’ who thrived at Intel
At technology companies such as Google, Intel, and Microsoft, there are professionals with humanities backgrounds who play active roles. Naoko Okawachi, a cultural anthropologist and CEO of ideafund, notes that “business anthropology has been actively practiced since the 1980s, and by around the 1990s, many of the world’s leading corporations had cultural anthropologists on staff.”(Excerpted from an article on “President Online” and translated into English.)
For more details, please visit the following URL: https://president.jp/articles/-/111180?page=1
About IDEAFUND
With the corporate mission, “Observe. Uncover. Interpret. Ignite Insights.”, ideafund Inc. is Japan’s first company established to apply cultural anthropology to business. By visiting and closely observing people’s real-life settings—whether in their homes, workplaces, or other everyday environments—we derive deep insights that inform business development and organizational transformation.
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- Representative –
- Naoko Okawachi, Founder & CEO
- Established –
- January 4, 2018
- Headquarters –
- Tokyo, Japan
- Business Scope –
- Research, consulting, and advisory services grounded in cultural anthropology
- Corporate Website –
- https://ideafund.co.jp/
Contact info:
info@ideafund.co.jp