Ideafund Co., Ltd. (Headquartered in Tokyo; Founder & CEO: Naoko Okawachi) is pleased to announce that its Founder & CEO, Naoko Okawachi, was featured in an article titled “Questioning What Society Takes for Granted, Including in Business” in the September 6, 2026 issue of the Asahi Junior and Senior High School Students’ Newspaper.The Asahi Student Newspaper is a weekly publication by Asahi Gakusei Shimbunsha that provides information for teenagers.
Questioning What Society Takes for Granted, Including in Business
“If you ever feel uncomfortable with what you or society considers ‘normal,’ I encourage you to think about why you feel that way. Cultural anthropology is a field of study that not only helps us seek answers but also develops the ability to formulate new questions.”
(Excerpt from the article in the Asahi Junior and Senior High School Students’ Newspaper.)
The article introduces what prompted Okawachi to explore cultural anthropology, her activities after founding Ideafund, and the specific methods and benefits of “participant observation.”
About IDEAFUND
With the corporate mission, “Observe. Uncover. Interpret. Ignite Insights.”, ideafund Inc. is Japan’s first company established to apply cultural anthropology to business. By visiting and closely observing people’s real-life settings—whether in their homes, workplaces, or other everyday environments—we derive deep insights that inform business development and organizational transformation.
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- Representative –
- Naoko Okawachi, Founder & CEO
- Established –
- January 4, 2018
- Headquarters –
- Tokyo, Japan
- Business Scope –
- Research, consulting, and advisory services grounded in cultural anthropology
- Corporate Website –
- https://ideafund.co.jp/
Contact info:
info@ideafund.co.jp