IDEAFUND Announces Relocation to the New Office and Accelerates Creative Collaboration

IDEAFUND Co., Ltd. Announced today that its HQ relocated to the new office in Minato-ku, Tokyo, Japan by August 1st, 2019.
At the same time IDEAFUND renewed its corporate logo.

CEO Naoko Okawachi said, “We are very excited to relocate to our new play lot and pursue our mission: accelerate innovation with an idea.”

IDEAFUND’s New HQ Address
TSUTSUI Shirokanedai F4, 4-9-23,
Shirokanedai, Minato-ku, Tokyo 108-0071, Japan
Beginning of Operation
August 1st, 2019


The new office is designed to be creative and collaborative. They are planning to open their office for their stakeholders and students. It will be a part of their behavioral observation experiments.

IDEAFUND Corporate Logo

IDEAFUND renewed corporate logo to carry a message about their mission to its clients and employees. The mark, composed with 16 dots, represents different ideas which are born and growing with them.


IDEAFUND is a professional research company located in Tokyo. Since its foundation in 2018, its founder Naoko and her colleagues have applied the methodology of cultural anthropology to market/consumer research. By doing so, they have always tried to understand the wholeness of consumers/users and to find some keys to innovation.

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