Naoko Okawachi gave a lecture on business anthropology at Musashi University

IDEAFUND Co., Ltd.(Founder & CEO: Naoko Okawachi, Tokyo) announced that their CEO Naoko Okawachi gave a lecture at Musashi University on September 28, 2023.

As a guest speaker for the Introduction to Cultural Anthropology class, Naoko spoke to undergraduate students about the history of business anthropology, the practice of IDEAFUND Co., Ltd., and the position and role of the humanities in society.

About IDEAFUND

IDEAFUND is a professional research company located in Tokyo. Since its foundation in 2018, its founder Naoko and her colleagues have applied the methodology of cultural anthropology to market/consumer research. By doing so, they have always tried to understand the wholeness of consumers/users and to find some keys to innovation.

IDEAFUND CO., Ltd.
https://ideafund.co.jp/en/
ESOMAR Corporate Member

Contact info:
info@ideafund.co.jp