Naoko Okawachi gave a lecture at the Junior High School Attached to Saga University Faculty Education
IDEAFUND Co., Ltd. announced that their CEO Naoko Okawachi gave a lecture at the Junior High School Attached to Saga University Faculty Education on October 26, 2023.
After reviewing the graduation research presentations of third-year students, Naoko delivered a lecture titled “Forge Your Path through Ideas.”
She spoke to students and parents about the future needs for human resources in society and emphasized the importance of exploring academic fields without definitive answers.
IDEAFUND is a professional research company located in Tokyo. With the corporate mission of “Accelerate Innovation with an Idea,” IDEAFUND Co., Ltd. brings together professionals in fields such as cultural anthropology. We are committed to deriving insights and creating new business needs through behavioral observation research. Since its foundation in 2018, its founder, Naoko, and her colleagues have applied the methodology of cultural anthropology to market/consumer research. Through this approach, we aim to gain a comprehensive understanding of consumers and users, thereby identifying opportunities for innovation.
- IDEAFUND CO., Ltd.
- ESOMAR Corporate Member