Advance Orders Now Open for Naoko Okawachi’s “Cultural Anthropology: The Intellectual Foundation Acquired by the World’s Business Elite”

Ideafund Co., Ltd. (Tokyo; Founder & CEO: Naoko Okawachi) is pleased to announce that “Cultural Anthropology: The Intellectual Foundation Acquired by the World’s Business Elite,” authored by CEO Naoko Okawachi, will be published on April 23, 2026, by SB Creative.

Advance orders are now available on Amazon.　You will be redirected to an external site (Amazon).

●　Why do the world’s business elite study cultural anthropology?

In short, it is to “break out of their cognitive frameworks.”
By studying cultural anthropology, readers can relativize what they have long taken for granted as “common sense.”
This book is not merely an academic introduction. As a cultural anthropologist and the founder and CEO of a company that provides anthropology-based consulting services to corporations, Naoko distills the essential topics business professionals need to know into a concise and accessible volume.
Acquire the “intellectual foundation” embraced by the world’s business elite and master the ability to transcend conventional thinking—an essential skill for the era ahead.

【CONTENTS】

■　Introduction — Why Do the World’s Business Elite Study Cultural Anthropology?
■　Prologue — How This Book Differs from Conventional “Introductions to Cultural Anthropology”
　　　◎Chapter 1: What Is “Cultural Anthropology” in the First Place?
　　　◎Chapter 2: A Systematic Introduction Based on the “Essence of Cultural Anthropology”
■　Part I: Bringing the “Distant” Closer — From the “Incomprehensible” to the “Comprehensible”
　　　◎Opening Chapter: Where Cultural Anthropology Began
　　　◎Chapter 1: Evolutionism — Making the “Distant” Closer through Evolutionism
　　　◎Chapter 2: Cultural Relativism — Making the “Distant” Closer through Cultural Relativism
　　　◎Chapter 3: Functionalism — Making the “Distant” Closer through Functionalism
　　　◎Chapter 4: Structuralism — Making the “Distant” Closer through Structuralism
　　　◎Chapter 5: Contemporary Cultural Anthropology — Making the “Distant” Closer through Modern Approaches
■　Part II: Making the “Familiar” Strange — From “Common Sense” to “Not So Common After All”
　　　◎Opening Chapter: Another Role Evolving from Conventional Cultural Anthropology
　　　◎Chapter 1: Groups and Families — What Are “Groups” and “Families” to Begin With?
　　　◎Chapter 2: Work — What Is “Work” in the First Place?
　　　◎Chapter 3: Gift — What Is a “Gift,” Fundamentally?
　　　◎Chapter 4: Ritual and Magic — What Are “Ritual” and “Magic”?
　　　◎Chapter 5: Science — Beyond the Illusion of “Rationality”
■　Epilogue — Cultural Anthropology as a Methodology

Contact info:
info@ideafund.co.jp