New Book Announcement: Opening the Humanities to Society : Thinking and Acting through Public Humanities
IDEAFUND Co., Ltd. (Founder & CEO: Naoko Okawachi, Tokyo) is pleased to announce the publication of “Opening the Humanities to Society : Thinking and Practicing through Public Humanities” in April 2025.
This book, edited by Associate Professor Nobuhiko Kikuchi of the National Institute of Japanese Literature, presents theories and practices for opening humanities to society from 26 different perspectives. Naoko Okawachi contributed an article titled “Entrepreneurship and Practice as an ‘Application’ of Cultural Anthropology.”
“Opening the Humanities to Society : Thinking and Practicing through Public Humanities“
URL https://www.amazon.co.jp/dp/4867660868
About IDEAFUND
IDEAFUND is a professional research company located in Tokyo. With the corporate mission of “Accelerate Innovation with an Idea,” IDEAFUND Co., Ltd. brings together professionals in fields such as cultural anthropology. We are committed to deriving insights and creating new business needs through behavioral observation research. Since its foundation in 2018, its founder, Naoko, and her colleagues have applied the methodology of cultural anthropology to market/consumer research. Through this approach, we aim to gain a comprehensive understanding of consumers and users, thereby identifying opportunities for innovation.
- IDEAFUND CO., Ltd.
- https://ideafund.co.jp/en/
- ESOMAR Corporate Member
Contact info:
info@ideafund.co.jp