Naoko Okawachi’s Interview Published in Monthly Magazine “Fole”

IDEAFUND Co., Ltd. (Founder & CEO: Naoko Okawachi, Tokyo) is pleased to announce that an interview article with our CEO, Naoko Okawachi, has been published in the May 2025 issue of “Fole”. “Fole” is a monthly magazine issued by Mizuho Research & Technologies Co., Ltd. for members of the corporate membership club MIZUHO Membership One (MMOne).

The article is titled “Exploring the Unconscious Needs Not Reflected in Numbers: Cultural Anthropology is Effective in Business,” and it introduces how cultural anthropology research methodology is gaining attention in the business scene for their contributions to marketing and organizational management.

About IDEAFUND

IDEAFUND is a professional research company located in Tokyo. With the corporate mission of “Accelerate Innovation with an Idea,” IDEAFUND Co., Ltd. brings together professionals in fields such as cultural anthropology. We are committed to deriving insights and creating new business needs through behavioral observation research. Since its foundation in 2018, its founder, Naoko, and her colleagues have applied the methodology of cultural anthropology to market/consumer research. Through this approach, we aim to gain a comprehensive understanding of consumers and users, thereby identifying opportunities for innovation.

IDEAFUND CO., Ltd.
https://ideafund.co.jp/en/
ESOMAR Corporate Member

Contact info:
info@ideafund.co.jp