Naoko Okawachi’s Commentary Published in Nikkei Newspaper
IDEAFUND Co., Ltd. (Founder & CEO: Naoko Okawachi, Tokyo) is pleased to announce that a commentary by our CEO, Naoko Okawachi, has been published in the “Reading the Present” section of the Nikkei Newspaper on May 10, 2025.
Naoko writes about the characteristics of cultural anthropology and explains that the increasing application of cultural anthropology in business is due to the growing importance of understanding hidden issues and needs that are not reflected in numbers.
The Nikkei Online Editionn (May 10, 2025) 今を読み解く「文化人類学、ビジネスに活用」大川内直子
URL https://www.nikkei.com/article/DGKKZO88554180Z00C25A5MY6000/
About IDEAFUND
IDEAFUND is a professional research company located in Tokyo. With the corporate mission of “Accelerate Innovation with an Idea,” IDEAFUND Co., Ltd. brings together professionals in fields such as cultural anthropology. We are committed to deriving insights and creating new business needs through behavioral observation research. Since its foundation in 2018, its founder, Naoko, and her colleagues have applied the methodology of cultural anthropology to market/consumer research. Through this approach, we aim to gain a comprehensive understanding of consumers and users, thereby identifying opportunities for innovation.
- IDEAFUND CO., Ltd.
- https://ideafund.co.jp/en/
- ESOMAR Corporate Member
Contact info:
info@ideafund.co.jp