2025年5月19日

A Course by Naoko Okawachi Will Be Offered at Tokyo Metropolitan University Open University

IDEAFUND Co., Ltd. (Founder & CEO: Naoko Okawachi, Tokyo) is pleased to announce that a course led by Naoko Okawachi, the company’s CEO, will be offered in the 2025 summer program of Tokyo Metropolitan University’s Open University for Lifelong Learning.

Tokyo Metropolitan University has established the Open University as a lifelong learning platform to meet the educational needs of Tokyo residents, working professionals, and the general public. The Open University aims to share the university’s academic research achievements with society and to contribute to regional revitalization. Membership is open to anyone who wishes to enroll.　

Naoko’s course will be a special edition of the 2024 summer online special lecture series titled “Anthropology ‘Re’-Frontier.” It will introduce case studies of cultural anthropology applied to business and provide participants with hands-on experience in observation.

  • Course Title     : Anthropology “Re”-Frontier Special Edition—
                              Observation     Techniques: Theory and Practice of Business Anthropology
  • Detail               : Link
  • Location           : Iidabashi Campus 
  • Dates               : September 11th (Thursday), 18th (Thursday), and 25th (Thursday), 2025
  • Time                 : 6:30 – 8:00 p.m.
  • Course Format : In-person
  • Capacity           : 20 seats
  • Fee                   : 7,500 yen
  • Application       : Application Guide

About IDEAFUND

IDEAFUND is a professional research company located in Tokyo. Since its foundation in 2018, its founder Naoko and her colleagues have applied the methodology of cultural anthropology to market/consumer research. By doing so, they have always tried to understand the wholeness of consumers/users and to find some keys to innovation.

Contact info:
info@ideafund.co.jp