Naoko Okawachi Spoke at Global Business Anthropology Summit 2025 in Tokyo
IDEAFUND Co., Ltd. (Founder & CEO: Naoko Okawachi, Tokyo) is pleased to announce that its CEO, Naoko Okawachi, presented at the 5th Global Business Anthropology Summit (GBAS), taking place in June 2025.
GBAS is a global network of anthropologists and practitioners engaged in business. The theme of this year’s Japan conference was “Myths and Realities in Business.”
Naoko delivered a talk on “The Intersection of Anthropology and Business: Creating Value through Cultural Insights,” where she explored how anthropological approaches and cultural insights drive innovation and generate new value, in collaboration with Maho Isono.
The details are as follows:
Global Business Anthropology Summit 2025 in Tokyo
Link: https://www.gbas2025.tokyo
- Date: June 14–16, 2025 (Saturday through Monday)
- Location: Chuo University, Myogadani Campus (Bunkyo-ku, Tokyo)
- Organizer: Research Group for the Anthropology of Administration (RGAA)
- Naoko’s Session: June 14 (Saturday), 2025, 3:00pm–4:30pm
“Practicing business anthropology in Japan: Seven-year challenge of applying anthropology to product
and organization development.”
About IDEAFUND
IDEAFUND is a professional research company located in Tokyo. With the corporate mission of “Accelerate Innovation with an Idea,” IDEAFUND Co., Ltd. brings together professionals in fields such as cultural anthropology. We are committed to deriving insights and creating new business needs through behavioral observation research. Since its foundation in 2018, its founder, Naoko, and her colleagues have applied the methodology of cultural anthropology to market/consumer research. Through this approach, we aim to gain a comprehensive understanding of consumers and users, thereby identifying opportunities for innovation.
- IDEAFUND CO., Ltd.
- https://ideafund.co.jp/en/
- ESOMAR Corporate Member
Contact info:
info@ideafund.co.jp