2024年2月26日

Naoko Okawachi’s “Cultural Anthropology as a Business Weapon” now available on VOOX

IDEAFUND Co., Ltd.(Founder & CEO: Naoko Okawachi, Tokyo) announced that their CEO Naoko Okawachi elucidated “Cultural Anthropology as a Business Weapon,” which started streaming on the audio media platform VOOX from February 23, 2024.

VOOX is a new audiobook service where bestselling authors and business book writers deliver the knowledge of an entire book in their own voice, with episodes lasting 10 minutes each across a total of 6 episodes. With the free plan, you can listen to newly released content for free within two weeks of its publication.

In “Cultural Anthropology as a Business Weapon,” Naoko speaks about the basics of cultural anthropology, explaining why and how it can contribute to the business field, including practical case studies.
The titles of episodes 1 through 6 are as follows:

  1. What Exactly is Cultural Anthropology?
  2. Cultural Anthropology in the Front Lines of Business
  3. Why Cultural Anthropology in the Era of Big Data?
  4. Cultural Anthropology for Discovering Needs
  5. Identifying Organizational Challenges with Cultural Anthropology
  6. Questioning the Taken-for-Granted Assumptions to Generate New Ideas

“Cultural Anthropology as a Business Weapon,” is now available on Audible as well.

VOOX “”Cultural Anthropology as a Business Weapon,” Naoko Okawachi
URL (Japanese only)　 https://www.voox.me/speaker/naoko-okawachi

Audible ““Cultural Anthropology as a Business Weapon,” Naoko Okawachi  
URL (Japanese only)　https://www.audible.co.jp/podcast/ビジネスの武器としての文化人類学｜大川内直子/B0C83L6KNH

(Reprinted from the VOOX website) 

About IDEAFUND

IDEAFUND is a professional research company located in Tokyo.  With the corporate mission of “Accelerate Innovation with an Idea,” IDEAFUND Co., Ltd. brings together professionals in fields such as cultural anthropology. We are committed to deriving insights and creating new business needs through behavioral observation research. Since its foundation in 2018, its founder, Naoko, and her colleagues have applied the methodology of cultural anthropology to market/consumer research. Through this approach, we aim to gain a comprehensive understanding of consumers and users, thereby identifying opportunities for innovation.

Contact info:
info@ideafund.co.jp