Naoko Okawachi gave a lecture at Tokyo Institute of Technology

IDEAFUND Co., Ltd.(Founder & CEO: Naoko Okawachi, Tokyo) announced that their CEO Naoko Okawachi gave a lecture on business anthropology at Tokyo Institute of Technology on February 1, 2024.

As a guest speaker for the Cultural Anthropology B class, Naoko spoke to undergraduate students about the history of business anthropology, the practice of IDEAFUND Co., Ltd., and the position and role of the humanities in society.

About IDEAFUND

IDEAFUND is a professional research company located in Tokyo. With the corporate mission of “Accelerate Innovation with an Idea,” IDEAFUND Co., Ltd. brings together professionals in fields such as cultural anthropology. We are committed to deriving insights and creating new business needs through behavioral observation research. Since its foundation in 2018, its founder, Naoko, and her colleagues have applied the methodology of cultural anthropology to market/consumer research. Through this approach, we aim to gain a comprehensive understanding of consumers and users, thereby identifying opportunities for innovation.

IDEAFUND CO., Ltd.
https://ideafund.co.jp/en/
ESOMAR Corporate Member

Contact info:
info@ideafund.co.jp