Ideafund Co., Ltd. (Tokyo; Founder & CEO: Naoko Okawachi) is pleased to announce that an interview with its CEO, Naoko Okawachi was published in The Nikkei on October 22, 2025.
In the interview, Naoko reflects on the inter-party negotiations leading to the formation of the new Takaichi Cabinet, noting that they evoke Marcel Mauss’s theory of the “gift.” She observes that these exchanges seemed to occur without sufficient consideration for the public, and emphasizes the importance of monitoring whether the continuing relationships of give-and-take within the coalition government will truly serve the interests of the people.
The Nikkei Online Edition (October 22, 2025):
“Human Drama and Gift Theory Emerging from the New Takaichi Cabinet: A Perspective from Rakugo and Anthropology”
— ‘Inter-Party “Give-and-Take” and the Need for a Public Perspective,’ Naoko Okawachi
https://www.nikkei.com/article/DGXZQOUD176R20X11C25A0000000/
About IDEAFUND
With the corporate mission, “Observe. Uncover. Interpret. Ignite Insights.”, ideafund Inc. is Japan’s first company established to apply cultural anthropology to business. By visiting and closely observing people’s real-life settings—whether in their homes, workplaces, or other everyday environments—we derive deep insights that inform business development and organizational transformation.
- Representative –
- Naoko Okawachi, Founder & CEO
- Established –
- January 4, 2018
- Headquarters –
- Tokyo, Japan
- Business Scope –
- Research, consulting, and advisory services grounded in cultural anthropology
- Corporate Website –
- https://ideafund.co.jp/
Contact info:
info@ideafund.co.jp