Study Session Report:『体験される環境の豊かさを扱うための方法論』
On December 14th, 2023, IDEAFUND Co., Ltd.(Founder & CEO: Naoko Okawachi, Tokyo) conducted an internal study session centered on 『体験される環境の豊かさを扱うための方法論』 by Takeshi Suzuki, focusing on what constitutes rich environments and how they are created.
Book Summary
The book positions the real richness of environments that can be experienced when a person is in a certain place as the greatest contribution of architecture and urban spaces. It discusses the approach to architectural planning from three perspectives: ‘the way people are,’ ‘places,’ and ‘ecological geometry.’
Discussion
We discussed how environments in architecture, which have spaces where people can freely spend time, exist. Additionally, questions arose about what affordance means. Lastly, based on the concept of ‘response,’ we discussed how differences between continuously changing views during a stroll and rapidly changing views, such as in a car, relate to architecture.
A Word from the Presenter
“The thesis is intriguing in terms of its perception of humans. It does not consider people as beings subordinate to architecture and environments, but rather as beings existing through recognition with them. From this perspective, architecture and environments are not static but constantly changing, which is thought-provoking in anthropology. One of the significant learnings from this paper is the concept of ‘Ikata’, which refers to the way people are. This concept is not only applicable to the state of people in a certain place but also to handling the scenery that includes them. This explores what kind of ‘Ikata’ exists in relationships with others and architecture. This can be a useful framework for recognizing how people exist and what kind of relationships they have with the researcher in fieldwork.” – Hiromichi Takenaka
About IDEAFUND
IDEAFUND is a professional research company located in Tokyo. With the corporate mission of “Accelerate Innovation with an Idea,” IDEAFUND Co., Ltd. brings together professionals in fields such as cultural anthropology. We are committed to deriving insights and creating new business needs through behavioral observation research. Since its foundation in 2018, its founder, Naoko, and her colleagues have applied the methodology of cultural anthropology to market/consumer research. Through this approach, we aim to gain a comprehensive understanding of consumers and users, thereby identifying opportunities for innovation.
- IDEAFUND CO., Ltd.
- https://ideafund.co.jp/en/
- ESOMAR Corporate Member
Contact info:
info@ideafund.co.jp