Ideafund Co., Ltd. (Headquartered in Tokyo; Founder & CEO: Naoko Okawachi) is pleased to announce that Naoko Okawachi appeared on the July 17, 2026 episode of TUB, Tama Art University’s YouTube channel.
“It’s Not Anthropology Unless You Swing ⚾️”
Guest: Naoko Okawachi | Friday Design Anthropology
Host: Yutaka Nakamura
Guest: Naoko Okawachi
Theme: It’s Not Anthropology Unless You Swing
Watch the full episode here:
https://youtu.be/ZGoPm79dluo?si=cAmUczAu7mQ7ZAh0
About IDEAFUND
With the corporate mission, “Observe. Uncover. Interpret. Ignite Insights.”, ideafund Inc. is Japan’s first company established to apply cultural anthropology to business. By visiting and closely observing people’s real-life settings—whether in their homes, workplaces, or other everyday environments—we derive deep insights that inform business development and organizational transformation.
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- Representative –
- Naoko Okawachi, Founder & CEO
- Established –
- January 4, 2018
- Headquarters –
- Tokyo, Japan
- Business Scope –
- Research, consulting, and advisory services grounded in cultural anthropology
- Corporate Website –
- https://ideafund.co.jp/
Contact info:
info@ideafund.co.jp