Ideafund Co., Ltd. (Headquartered in Tokyo; Founder & CEO: Naoko Okawachi) is pleased to announce that an article titled “AI時代にエリートが｢文化人類学｣に注目する理由 ｢文化人類学的な調査手法｣はビジネスに応用できる” (Why Elites Are Turning to “Cultural Anthropology” in the Age of AI: “Anthropological Research Methods” Can Be Applied to Business) was published on April 24, 2026, on Toyo Keizai Online, an online media platform operated by TOYO KEIZAI INC. The article introduces a book titled “Cultural Anthropology: The Intellectual Foundation Acquired by the World’s Business Elite,” written by our CEO, Naoko Okawachi.
● Why Elites Are Turning to “Cultural Anthropology” in the Age of AI: “Anthropological Research Methods” Can Be Applied to Business
Today, there is a field of liberal-arts knowledge that business elites on the global frontlines are eagerly studying. It is neither economics, business administration, nor psychology—it is cultural anthropology.
Modern business often prioritizes simplicity and efficiency, but human beings are far more complex, contradictory, and fascinating. Cultural anthropology provides a way to understand this complexity and uncover insights that conventional data-driven approaches may overlook.
(Excerpted and translated from an article published on Toyo Keizai Online.)
For more details, please visit the following URL: https://toyokeizai.net/articles/-/939090?display=b
About IDEAFUND
With the corporate mission, “Observe. Uncover. Interpret. Ignite Insights.”, ideafund Inc. is Japan’s first company established to apply cultural anthropology to business. By visiting and closely observing people’s real-life settings—whether in their homes, workplaces, or other everyday environments—we derive deep insights that inform business development and organizational transformation.
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- Representative –
- Naoko Okawachi, Founder & CEO
- Established –
- January 4, 2018
- Headquarters –
- Tokyo, Japan
- Business Scope –
- Research, consulting, and advisory services grounded in cultural anthropology
- Corporate Website –
- https://ideafund.co.jp/
Contact info:
info@ideafund.co.jp