Naoko Okawachi gave a lecture at an online seminar hosted by RISTEX

IDEAFUND Co., Ltd. (Founder & CEO: Naoko Okawachi, Tokyo) announced that their CEO Naoko Okawachi gave a lecture at the 7th RISTEX Comprehensive Knowledge Online Seminar hosted by the Research and Development Center for Social Technology, Japan Science and Technology Agency(RISTEX) on January 22, 2024.
RISTEX is one of the think tank divisions of the Japan Science and Technology Agency.

RISTEX is holding this seminar to disseminate and share information that will help advance interdisciplinary research/co-creative research.
There was particularly high interest in this seminar, with 738 applications exceeding the capacity, so the number of participants was expanded at short notice.

Naoko gave a lecture on the theme of “What does it mean to apply cultural anthropology to business?”

The 7th RISTEX Comprehensive Knowledge Online Seminar
URL https://www.jst.go.jp/ristex/info/event/20240122_01.html

About IDEAFUND

IDEAFUND is a professional research company located in Tokyo. With the corporate mission of “Accelerate Innovation with an Idea,” IDEAFUND Co., Ltd. brings together professionals in fields such as cultural anthropology. We are committed to deriving insights and creating new business needs through behavioral observation research. Since its foundation in 2018, its founder, Naoko, and her colleagues have applied the methodology of cultural anthropology to market/consumer research. Through this approach, we aim to gain a comprehensive understanding of consumers and users, thereby identifying opportunities for innovation.

IDEAFUND CO., Ltd.
https://ideafund.co.jp/en/
ESOMAR Corporate Member

Contact info:
info@ideafund.co.jp