Naoko Okawachi’s interview was published in “DIME”
IDEAFUND Co., Ltd. (Founder & CEO: Naoko Okawachi, Tokyo) announced that an interview with Naoko Okawachi was published in Shogakukan’s life hack magazine “DIME” February/March 2024 issue, which was released on December 15, 2023.
The title of this interview article was, “Re-focusing on humanities knowledge! What is ‘business cultural anthropology’ that uncovers the latent needs of everyday life?”
In the interview, Naoko talked about how to apply the methodrogy of cultural anthropology to business.
@DIME : Latest issue information
URL https://dime.jp/magazine/
※Only in Japanese
About IDEAFUND
IDEAFUND is a professional research company located in Tokyo. With the corporate mission of “Accelerate Innovation with an Idea,” IDEAFUND Co., Ltd. brings together professionals in fields such as cultural anthropology. We are committed to deriving insights and creating new business needs through behavioral observation research. Since its foundation in 2018, its founder, Naoko, and her colleagues have applied the methodology of cultural anthropology to market/consumer research. Through this approach, we aim to gain a comprehensive understanding of consumers and users, thereby identifying opportunities for innovation.
- IDEAFUND CO., Ltd.
- https://ideafund.co.jp/en/
- ESOMAR Corporate Member
Contact info:
info@ideafund.co.jp