2022年7月8日

Naoko Okawachi takes up a post as a selection committee member of Knowledge Innovation Award!

Tokyo, July 8th, 2022

IDEAFUND Co., Ltd. announced today that their CEO Naoko Okawachi took up a post as a selection committee member of the 10th Knowledge Innovation Award. 

Knowledge Capital, the core facility of Grand Front Osaka, holds the Knowledge Innovation Award as part of its missions of “industry creation” and “human resources development”(see the link: https://kc-i.jp/activity/award/innovation/2022/ ). 

Since its foundation in 2018, Naoko and her colleagues have applied the methodology of cultural anthropology to market/consumer research. By doing so, they have always tried to understand the wholeness of consumers and to find some keys to innovation.

Naoko will continuously go ahead with realizing IDEAFUND’s mission — accelerate innovation with an idea. At the same time, she will put her findings back into the society as a non-profit researcher. They believe these activities will strengthen each other and benefit their clients greatly.

Knowledge Capital Association 
https://kc-i.jp/en/about/organization/

About IDEAFUND

IDEAFUND is a professional research company located in Tokyo. Since its foundation in 2018, its founder Naoko and her colleagues have applied the methodology of cultural anthropology to market/consumer research. By doing so, they have always tried to understand the wholeness of consumers/users and to find some keys to innovation.

Contact info:
info@ideafund.co.jp