Understanding consumers based on Data-Ethnography
Summary IDEAFUND Co., Ltd. has conducted a joint research project with Int…
Naoko Okawachi takes up a post as a selection committee member of Knowledge Innovation Award!
Tokyo, July 8th, 2022 IDEAFUND Co., Ltd. announced today that their CEO Nao…
IDEAFUND has held an ‘Business Ethnography Lecture to understand consumer insights‘
Naoko Okawachi, CEO of IDEAFUND Co., Ltd. (Tokyo), a behavior observation c…
“Data ethnography” explanatory material has been released.
Ideafund Co., Ltd. (Founder & CEO: Naoko Okawachi, Tokyo), a behavior o…
Researchers from IDEAFUND conducted a research presentation about ‘Understanding consumers based on Data-Ethnography’
IDEAFUND Co., Ltd. (Founder & CEO: Naoko Okawachi, Tokyo), a behavior o…
Naoko Okawachi is going to bring out her first book, “Idea Capitalism”
On July 24th 2021, Ideafund announced that CEO Naoko’s first book, &#…
Researcher from IDEAFUND conducted a research presentation about ‘Fieldwork on Data’
On October 18th 2020, Naoko Okawachi, founder & CEO of IDEAFUND Co., Lt…
In-Depth Interviews with Store Employees to Find Out Why Excellent Human Resources Are Not Retained
Client-MEDIROM Healthcare Technologies Inc. Senior Researcher-Naoko …
What do Japanese entrepreneurs want? Research for expansion of toB business into Japan
Client-Overseas EC Platform Service Company Senior Researcher-Naoko …
Survey by large-scale questionnaire surveys for a financial industry association
Summary IDEAFUND Co., Ltd., commissioned by a financial industry associatio…